A panel of experts offers simple ways to start using AI in your workflow. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­    ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­  
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CFP Board Knowledge for Practice | Insights, tips & resources

Practical Uses for Using AI in Your Practice

A panel of experts offers simple ways to start using AI in your workflow.

Artificial intelligence can feel overwhelming, especially if you haven't yet incorporated it into your practice. But getting started doesn't have to mean overhauling the way you work.

 

In CFP Board's recent webinar, AI In Practice: Getting Started With Low-Risk, High-Value Use Cases, moderated by 2026 Board Chair Terri Kallsen, CFP®, a panel of experts shared practical ways CFP® professionals can begin putting AI to work. Their advice: Start small.

 

AI can help with routine tasks surrounding client meetings, from preparation and note taking to follow-up. It can also become a thought partner, helping CFP® professionals consider planning questions from another angle, sharpen client communications and identify opportunities to provide more personalized service.

 

One key to getting better results? Give AI better context. The more it understands about what you're trying to accomplish, the more useful its response can be.

 

Read A Beginner’s Guide to Integrating AI Into Your Financial Practice for more takeaways or watch the webinar recording. Also, download CFP Board’s Generative AI Ethics Guide, which helps CFP® professionals navigate AI while adhering to the Code of Ethics and Standards of Conduct.

Watch the Recording
CFP Board Connections Conference 2026

Schwab’s Sonders Joins Keynote Speaker Lineup

Liz Ann Sonders, Chief Investment Strategist at the Schwab Center for Financial Research, is one of the profession's most recognized voices on markets and the economy. She’ll join Board Chair Terri Kallsen, CFP® for a candid conversation on the macroeconomic forces, market cycles and behavioral dynamics influencing client conversations, and what they mean for advisors navigating volatility, transition and uncertainty.

 

Online registration for Connections Conference 2026 closes September 18. Register now to join us in Las Vegas October 5-7. Attendees can earn up to 15 CE credits over three days packed with insights, ideas and inspiration.

Register Now
News

Guidance Resource on Rollovers Coming Soon

Rollovers are a big deal: Millions of 401(k) rollovers occur every year, resulting in the transfer of over $1 trillion in assets to IRAs or new employer-sponsored plans. The right rollover decision can set the client on a better path to meeting their retirement goals, but the wrong move can result in higher fees, taxes or penalties.

 

On August 19, CFP Board will release the new Guide to Applying the Fiduciary Duty to Rollovers, a practical resource to help CFP® professionals provide rollover recommendations while fulfilling their fiduciary obligations and adhering to CFP Board’s Code of Ethics and Standards of Conduct. Look for an email next week with a link to download the guide.

Adding Friction to Digital Financial Decisions

Could making it slightly harder to spend money online help clients make better financial decisions?

 

A recent Wall Street Journal article explores some easy financial hacks that clients could use to help curb impulsive spending, such as never saving credit card information on a website or waiting 24 hours between saving items in an online shopping cart and actually buying them. A common thread in these hacks: They create friction, helping to buy time between thought and action. Read more in the WSJ article.

Research

Financial Planning Review: What Distinguishes Very Satisfied Clients From the Rest?

How financial advisors deliver services and engage with clients is more strongly associated with high satisfaction than the specific services offered, according to an article in the September 2026 Financial Planning Review (Volume 9, Issue 3). In a study that examines factors associated with very satisfied clients among 639 U.S. investors who use a full-service financial advisor and have at least $250,000 in investable assets, 68% reported being very satisfied with their advisor, while 32% reported being somewhat satisfied.

Financial Planning Review

Advisor qualities associated with very high satisfaction were caring about clients as people beyond their financial situation, providing peace of mind that clients are on track to meet their goals, appropriately engaging spouses and other family members, and interacting with other professionals used by clients. In contrast, several commonly emphasized service features such as addressing life planning, providing financial education and offering unique investments were not associated with very high satisfaction. Read more in FPR.

Free Access to New Research and Insights

Financial Planning Review, published by Wiley and housed in CFP Board Center for Financial Planning, features original research that advances the body of knowledge in financial planning and related disciplines. Now part of Wiley’s Open Access portfolio, every article published since January 1, 2025, is free to read, download and share. Explore leading research and discover new perspectives and applications for financial planners and educators.

Explore Compliance Resources for the Code and Standards

To help CFP® professionals understand and comply with the Code of Ethics and Standards of Conduct, CFP Board has developed a robust Resource Library that contains a variety of guidance resources, including compliance checklists, FAQs and short videos addressing key elements of the Code and Standards.

Explore the Resource Library

Events

 

  • Aug. 25, 2026: Scholarships and Support: Funding Your CFP® Certification Journey
  • Aug. 28, 2026: Setting Yourself Up for Success on Exam Day
  • Sept. 9, 2026: CFP® Certificant Connection, New York City
  • Sept. 10, 2026: CFP® Certificant Connection, St. David’s, PA
  • Oct. 5-7, 2026: Connections Conference 2026, Las Vegas

We're Hiring: Careers at CFP Board

 

At CFP Board, we believe each employee contributes directly to our organization's growth and success. We're currently looking to fill several positions in our Washington, D.C., office. View the list of currently open positions, and please share these opportunities with your colleagues who may be interested.

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© 2026 Certified Financial Planner Board of Standards, Inc. All Rights Reserved.

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